In this session, we will look at the old way of doing business, before social media, and the "new" way of doing business. We will look at concrete examples of how nonprofits (and a few businesses) are integrating social media into organizational functions to improve the bottom line. Specifically, this seminar will focus on ideas for integrating social media into the following organizational function areas: human resources, program development, internal communications, member services, training, fundraising, and stakeholder engagement.  This seminar is intended for the nonprofit organization (or business) that wants to utilize social media, and has a level of familiarity with it.
During the webinar, we’ll discuss:

• Issues of cultural adoptions of social media, and best practices for adoption
• How social media affects all organizational functions
• Examples of function integration with social media
• The ROI of integrating social media with each organizational function
• Examples of fully-integrated “social” organizations
• Questions and answers

Takeaways:
1. Understand how organizations can utilize social media in the areas of internal communications, service/program development, human resources, fundraising, and stakeholder engagement.
2. Best practices for social media cultural integration
3. One idea that you will implement in your organization
4. A list of resources for exploring social media integration

Part of the Wednesday Webinar series for nonprofit staff and board development. Offering strategy, planning, organizational development, communication, branding, marketing, executive search, finance, fundraising, operations, and more.

Debra Askanase is the founder of Community Organizer 2.0, a social media consulting firm to businesses and nonprofit organizations. Before founding Community Organizer 2.0, Debra worked for 20 years in nonprofit organizations in many positions, among them executive director, program director, fundraiser, and community organizer. She has a B.A. from Emory University and a M.B.A. in International Business from Bar Ilan University. Her professional blog, www.communityorganizer20.com, offers advice, strategies and opinions about using social media in the nonprofit sector. Debra can be also be found chatting away on Twitter @askdebra.